Scam Alerts

Superior Water Light & Power reminds customers to be wary of scammers

Scammers are targeting SWL&P customers. They’re calling with demands for immediate payment of a past due electric bill or the power will be disconnected within the hour if no payment is made. These con artists give various directions are given for payment: prepaid money cards from Walgreen’s or CVS, electronic funds transfer through a “MoneyPak” payment system, routing and check numbers from your bank account, or credit/debit card numbers.

Business customers targeted, too

Scammers may call restaurants and bars during lunch or happy hours, threatening disconnection if bills are not paid immediately. They may contact the offices of physicians or other professionals during busy office hours to demand payments. In addition to the scam phone calls, we’ve also had a report of a man appearing at a business and demanding payment to avoid disconnection.

Superior Water Light and Power doesn’t want you to fall victim to scams. As a reminder:

  1. We do place courtesy calls for various business reasons and leave our 715-394-2200 number for a return call. These are usually recorded calls and never demand immediate payment of an overdue bill.
  2. While you may pay your SWL&P bill by phone or credit card, it is only through our third-party vendor, Speedpay, that these payments are accepted.
  3. You should never give your personal information to strangers. If a call sounds suspicious, call SWL&P at 715-394-2200 to report your concerns to one of our customer agents.
  4. To further protect yourself, you should only use authorized methods to pay your SWL&P bill.

If you believe you’re a victim of a scam, you should notify the proper authorities, such as local police or state attorney general’s office. If you believe your SWL&P account has been affected, please call 715-394-2200 to speak with a SWL&P Customer Information Representative.

Be aware of these common scams:


Disconnection Deception
Scammers call threatening disconnection of your utility service, demanding immediate payment by prepaid cards.

Power Restoration Charge
Scammers call offering to restore power more quickly for a fee in the aftermath of severe storms causing widespread power outages.

Overpayment Tactic
Scammers call claiming you have overpaid your utility bill, and you need to provide personal bank account information or a credit card number to facilitate a refund.

Identification Attack
Rather than directing victims to call a 1-800 number, the scammers direct the caller to press 1 to collect more data in an effort to get personally identifiable information.

Vacate Your Home
Scammers claim there is a need to replace metering or other equipment and you must leave your home for 72 hours.

Door Knocking Impostor
Door-to-door impostors pose as utility workers to gain entry or access into unsuspecting victims’ homes.

Facebook Charity Scam
Social media posts are telling customers that a charity will pay for their utility bills if the customer first makes a partial payment by money transfer. This new scam is still under investigation by authorities, and it is unclear if the scammers are seeking money, personally identifiable information, or both.